Solutions

How we work — and what that looks like in practice.

Conversera serves enterprise technology vendors across two channels and four engagement scopes. The methodology is the same; the shape of the work changes with the relationship.

Two channels, one operational spine

We do not compete with your media buyer or your brand creative shop.

Direct partnerships

Enterprise tech marketing leaders

CMOs, VP Demand Gen, VP ABM, and APAC executive marketing leadership at enterprise technology vendors. Engagements run from focused account intelligence work through to multi-year integrated services partnerships across an APAC marketing portfolio.

We sit alongside your existing global agency stack — not in place of it. We are the methodology-led regional execution and AI-native operations layer your global stack does not include.

Aggregator-channel delivery

Demand-generation networks

Partner-program work for established demand-gen networks. Where most regional partners are subcontracted chains, Conversera operates as a directly-employed APAC delivery layer with enterprise-tech specialism, ISO 27001 compliance, and methodology discipline.

For partner-program managers evaluating regional delivery quality: we are operationally owned, not labour-arbitrage.

Four engagement scopes

Calibrated to where you are in the relationship.

Each engagement scope deploys a defined subset of the six methodology components. The work begins with intelligence and committee mapping; it scales into multi-channel programmes, integrated partnerships, or aggregator-channel delivery as the relationship deepens. Engagement scope, deliverables, and pricing are confirmed in proposal.

  1. 01

    Wedge engagement · Several weeks

    Account Intelligence

    The typical entry point. Focused account-level intelligence work that identifies what is structurally broken at one to three named accounts before any programme is designed. Produces a structured Account Intelligence Brief, a Buying Committee Map, and an initial set of recommendations.

    Methodology components deployed: Account Intelligence Discipline · Buying Committee Mapping.

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  2. 02

    Productised programme · Several months

    Multi-Account Programme

    A focused programme that operationalises multi-account ABM, integrated demand generation, or regional activation against a defined account list. Channel selection follows account intelligence and buying-committee mapping; execution runs under AI-native operations governance; outcomes are tracked against a Revenue Accountability Charter signed at engagement initiation.

    Methodology components deployed: Account Intelligence · Buying Committee Mapping · Multi-Channel Activation · Revenue Accountability.

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  3. 03

    Multi-year retainer · Full programme scope

    Integrated Partnership

    A multi-year retainer covering full programme scope across an enterprise vendor's APAC marketing portfolio. The full Conversera Method is deployed end-to-end. Quarterly business reviews track engagement-to-pipeline linkage; renewal conversations are anchored in pipeline impact, not engagement volume.

    Methodology components deployed: all six.

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  4. 04

    Partner-network delivery · Ongoing

    Aggregator-Channel Delivery

    Delivery work for established demand-generation networks that need a regional partner with enterprise-tech specialism and audited governance. Operationally owned APAC delivery layer — employees in Manila and Bengaluru, multi-lingual, ISO 27001 compliant. Where most regional partners are subcontracted chains, this engagement scope is designed to be the exception.

    Methodology components deployed: AI-Native Operations Governance · Multi-Channel Activation, governed.

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Engagement scope, deliverables, and pricing are confirmed in proposal. Methodology component deployment varies by engagement type — but every engagement begins with account intelligence.

Whether the right entry point is account intelligence, a productised programme, an integrated partnership, or aggregator-channel delivery — we should talk.

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